By Philippa Gamse
This publication was once created for enterprise proprietors, executives and executives, institutions and nonprofit businesses who are looking to comprehend what it takes to create and maintain a winning net presence. It presents a quick, yet thought-provoking learn that gives a 30,000ft "hawk-eye" viewpoint, in addition to drilling down into the numerous diverse concerns for a good site and social media presence.
The forty two principles are in response to Philippa's 15plus years of consulting adventure and learn into what works at a pragmatic point, and are illustrated with real-life rules and case experiences from her consumers, colleagues and over thirty contributing specialists.
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Extra resources for 42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success
Clearly, these and other promotional tactics contain both quantifiable and intangible elements in their potential risks and rewards. Advance consideration of as many as possible can help to maximize your return on any leap of faith. Rule 10 Decide Whether to Network Publicly or Privately A private social network has several potential advantages—if you can make it work for you. Many companies and associations are developing their own online communities for customers, members or employees. A key decision in undertaking this is whether to use an existing platform such as Google+, LinkedIn or Facebook, or to build a private network.
Let her help you. Jim Blasingame Host of the Small Business Advocate® Show Author of the upcoming book, The Age of the Customer™ Intro Back in 1993, I co-authored a paper called “Seven Steps to Building Electronic Communities”1 with Terry Grunwald, who was then Executive Director of NCexChange. Terry and I had been introduced via email due to our mutual interest in the fast-growing world of digital communications. We both worked for nonprofit organizations that were exploring the potential of these new technologies to facilitate their operations.
I can’t list everyone, but I’d especially like to appreciate Caryn Amster, Bruce Braverman, Rita Risser, Max Dixon, Ed Primeau, Andrea Gold, Dan Burrus, and Vickie Sullivan. My business would never have survived without the infinite patience and amazing attention to detail of my wonderful (virtual) assistant Bonnie Davis. Lee Stral continues to be the creative force behind my own web presence, and graciously answers all of my technical questions. And Doug Baker has twice designed an original and eye-catching image for my evolving persona.
42 Rules for a Web Presence That Wins. Essential Business Strategy for Website and Social Media Success by Philippa Gamse