By Michael Miller
A real-world company publication for the explosion of eBay marketers! Absolute Beginner's consultant to Launching an eBay company publications you step by step in the course of the means of constructing an eBay company, and gives real-world suggestion on find out how to run that enterprise on a daily foundation and maximize monetary luck. This booklet covers opting for what sort of company to run, writing an action-oriented marketing strategy, constructing an efficient accounting procedure, constructing a house workplace, acquiring beginning stock, arranging preliminary investment, developing an eBay presence, and arranging for automatic post-auction administration.
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Extra resources for Absolute Beginner's Guide to Launching an Ebay Business
Just what do you need to buy to get your business up-and-running? Your business costs fall into a handful of major categories, which you should enter into a monthly planning sheet. These categories include: ■ Capital expenses. These are the big one-time purchases you need to make just to get started. Examples include personal computers, printers, digital CHAPTER 4 STEP TWO: EVALUATE YOUR FUNDING NEEDS 43 cameras, scanners, office furniture, and similar expensive pieces of equipment. Lower-cost equipment, such as postal scales, typically don’t fall into this category.
In other words, they have a plan for success. The easiest way to begin this planning process is to ask yourself a series of questions. When you can comfortably answer these questions, you’ll have the framework of your business plan. What Type of Business Do You Want to Run? The first question to ask is the most important: What type of business do you want to run? Or, put more pointedly, what types of merchandise do you intend to sell on eBay? For some sellers, the answer to this question is easy—especially if you already have a product.
29 Step Two: Evaluate Your Funding Needs . . . 41 Step Three: Deal with Business and Legal Issues . . . . . . . . . . . . . . . . 53 Step Four: Set Up a Record-keeping System . 63 Step Five: Set Up Your Back Office . . . . . 77 Step Six: Find and Manage Your Inventory . . 91 Step Seven: Research Other eBay Auctions— and Set a Pricing Strategy . . . . . . . 105 Step Eight: Establish Your eBay Presence . . 119 II In this chapter • Thinking it through—before you start • Why you need a business plan • How to create a business plan • The components of a winning business plan • Writing the plan Step One: Create a Business Plan Before you can start your eBay business, you have to determine just what type of business you want to start.
Absolute Beginner's Guide to Launching an Ebay Business by Michael Miller